engage and impress
Instagram reel maker
Create videos that engage and impress. Animoto's drag-and-drop editing tools and visual effects make it easy.
The best tool to make Instagram Reels
Create engaging, impressive videos with Animoto's Instagram reel maker. Our drag and drop tools make it easy for anyone to create reels that their audiences will love. With a collection of customizable templates, animated effects, licensed music, and more, Animoto allows anyone to create engaging, enteratining reels videos. Elevate your Instagram game and connect with your audience on another level. All it takes are a few minutes to create reels that resonate.
How to make a reel on Instagram with photos
Choose a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Every template can be resized for Instagram Reels with a single click. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Edit your video
Customize your video to reflect your unique style or brand. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Export and share
When your video is ready, download it in stunning 1080p HD or post it directly to Instagram—all through Animoto.
Instagram Reel Maker Templates
Animated elements
Make important moments stand out and draw your viewers’ eyes to crucial information in your video with dynamic visual elements.
Clip editing
Easily edit recordings right from Animoto.
Stock media & music
Access millions of Getty Images stock assets and thousands of licensed songs.
Transitions
Add transitions and animations that make your videos stand out.
Tips for Instagram Reels videos
Let your brand personality shine
Use Animoto's Instagram reel maker to inject personality into your social media presence. Our animated elements and visual styles are a great way to add motion to your videos and ensure that your Reels stand out from the pack. On top of that, you can save your brand colors, font, and logo to ensure your brand will be immediately recognizable for your audience.
Engage with trending topics
Give the people what they want! Use your Instagram presence to engage with trending topics and provide your unique perspective. This will help your channel's performance, and ultimately help you to connect with new audiences.
Optimize for sound-off viewing
Add text to your video to ensure that whether or not your audience has sound playing, they're able to engage with your content and stick around for the whole thing. Animoto allows you to easily add animated text to your video that makes your video easy to follow and easy to enjoy.
Ideas for Instagram Reel videos
A day-in-the-life
Give your social audiences a glimpse into what takes place behind the curtain with a day-in-the-life video. This is a great way to humanize your brand, give your followers some insider access, and show off what makes your organization unique.
DIY tutorials
Tutorial videos are a win-win for you and your audience. You get to showcase your expertise, and they learn something new. It's a great way to establish your credibility, and build up valuable watch-time as you explain something new to your audience.
Before and after
Reels, and Instagram in general, is a great platform to showcase the visual difference that your brand or company can make for your customers. Use Animoto to craft videos that showcase real customers and the ways in which your products have helped them.
Essential features for Instagram Reels videos
Animated elements
Animoto's library of animated designs, illustrations, CTAs, and more provide can help you call attention to key moments, add visual flair to your Reels, and spark your viewers to take the next action.
Text (with backgrounds)
Optimizing for sound-off viewing is a crucial element to success on social, and adding text to your video is the easiest way to do it. By adding text, you can dictate the key messages you want your audience to take away, and provide emphasis throughout your video.
Layouts
Animoto's layouts allow you to arrange your media in visually-pleasing, dynamic formats. All you do is drag and drop, and let our motion design and animation go to work showcasing your media in the best light possible.
Frequently asked questions
Additional Instagram Reel Resources
Great videos start here
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