Sell more with video
Make Amazon Video Ads
Welcome, Amazon Sellers and Vendors! Animoto's video maker makes it easy to create videos to promote your products. No video experience necessary.
Boost your Amazon sales with video ads
Animoto has worked to provide a cost-effective video solution both for sellers and vendors. Get started from an exclusive, made-for-Amazon template, and drag and drop your way to high-impact video ads in minutes.
Included with your account
Made-for-Amazon templates
Our pre-built templates are rigorously tested and continually updated so your ads meet Amazon's video ad specifications.
Consultation with an expert
Our team of Amazon video experts is ready to help, whether you have a question or just need them to make your videos for you. Available exclusively for Amazon sellers and vendors.
Guide to Amazon video
Everything you need to know to get started driving sales with video.
Make your own Amazon video ads
Create videos easily and run ads with confidence with our Amazon video templates
Tips for creating Amazon video ads that drive results
Start from one of our amazon promo templates
Many amazon advertisers struggle to create ads that meet amazon's evolving creative acceptance criteria. Animoto’s made-for-amazon templates, however, are continually updated to meet amazon’s standards. Start from a template and create videos quickly, easily, and with the confidence that your ads will meet the required video specifications.
Add a clear call to action
Amazon video ads support a few call-to-action options, including “shop now” and “learn more.” reinforce that messaging with a call to action to click the link in your video as well. If amazon’s call-to-action choices don’t include the exact text you want, consider adding a custom call to action in your video instead.
Optimize for sound-off viewing
Autoplay ads will play by default with the sound off, so you can count on many of your viewers to be watching with the sound off, especially if they’re viewing your video on mobile. When you’re preparing your video, add text and visuals that’ll make your meaning clear. That way your audience can engage with your video, even if it's muted.
Where to post your Amazon product ads
Include your video in sponsored brands
Put your product where it can easily be found and stand out from the competition. Place your video ad on amazon sponsored brands to find high-intent customers, and include relevant product info to help convince shoppers to buy.
Post on your product page
Video can be a key factor in convincing a customer to buy. Include a video on your product page to give shoppers extra information and to show your product in action. Highlight impressive features or give a quick tutorial illustrating how your item works. Video clips work great for this type of amazon ad, but even if you only have still images, you can still create a helpful, engaging ad.
Use amazon dsp
Amazon dsp allows you to reach potential customers, even when they aren’t on amazon.com. Dsp is short for demand-side platform. Dsp ads reach ott, or over-the-top, customers who aren’t watching ads on their TVs. Using dsp you’ll connect with viewers on services such as hulu or amazon-owned sites like imdb.
Amazon ad video specs
Visual specs
Amazon requires landscape video with a 16:9 aspect ratio and a resolution of at least 720p. Your video may not have black bars above or to the side, so make sure your images and video footage take up the whole screen. Read the complete list of amazon video requirements in our guide to amazon video.
Video length and size
The length of your video depends on where you’re going to share it. For sponsored brands video ads amazon recommends videos be 30 seconds or less. For dsp ads, you can create ads that are between 5 and 30 seconds. All videos should be less than 500mb. You should also save videos in an mp4 format. If you're downloading videos from Animoto, they'll already be in this format.
Other requirements
Amazon sponsored brands videos must contain audio, and it’s not a bad idea to include audio in other amazon ads, too. Animoto offers a wide selection of commercially licensed music that you can include in your videos as part of your subscription. You can search the music library by genre, mood, use case, and more.
8.6%click-through rate
$2.47 return on ad spend
Success Story
See how this ecommerce brand maximized ROAS with Amazon-friendly video ads
"The Animoto videos were crisp, on message, and professional. Plus, they met all the requirements that Amazon had! We're confident that the videos helped introduce our brand to a large audience, thereby increasing awareness, and elevating the brand."
Hasan AnsariCEO
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