Do-It-Yourself
Easy promo video maker
Create promotional videos that sell. Make compelling videos and ads from your photos and video clips with Animoto's simple drag-and-drop video maker.
Grow your business with promo videos
Your customers love video! So get ahead of your competitors by making a promo video. Differentiate your business and captivate viewers with impressive animated text, colorful graphics, and strong calls to action. It’s simple to elevate your brand and impress your audience with Animoto’s easy-to-use promo video maker. No experience necessary.
Make your own promo video
Get started in minutes with time-saving templates
Where to share your promo videos
Video ads
There are a number of ways to connect with your audience, but video ads might be the most effective when it comes to finding new leads. Post a video that introduces your brand and get customers into your funnel fast.
Email marketing videos
Engage your email list with informational explainer videos or company announcements. Include info about new products or provide helpful tricks and tips to add value for your audience.
Promos for your website
Create videos for your website that introduce new visitors to your brand. Incorporate photos or video clips of your team or direct people to where they can find what they need on your site.
Editing your promos
Timing
Edit your promo videos with a time limit in mind. Make sure each promo isn't too long for your intended audience and platform. For example, a video ad on Instagram should usually be much shorter than a normal YouTube video.
Aspect ratio
Make your video the appropriate size for its platform. Facebook and Instagram videos perform better in a square format, stories look best when they're vertical, and YouTube videos are designed for a horizontal view.
Calls to action
Every promo video should have a unique call to action. In other words, tell viewers what you'd like them to do after watching your video, whether it's subscribing to your email list, downloading your free guide, or simply liking your Facebook page.
Tips for effective promotion
Determine your objective
What is the purpose of your promo video? A sales promo will be far different from a brand introduction. Figure out what you want to accomplish before you start, so you can select the right storyboard template from the very beginning.
Write a script
Have an outline written down with a few images or video clips you'd like to include in your video. Then jot down the text for your video as well. This will help you stay on track and speed up your editing process.
Preview before publishing
It's a good idea to review your whole promo video before you publish, which you can easily do right in Animoto. A quick preview lets you make sure you don't see any errors, and you like the way the finished video looks.
175%increase in AOV%
700%boost in orders
3Xwebsite inquiries
Success story
How this bakery increased online orders by 700% with promo videos
"Creating square videos using Animoto was a game changer for me out of the gate. It immediately delivered on conversions and brand awareness; and it's not a chore."
Josh SilvermanMarketing/Technology Operations Manager
Simple to create
How to make a promo video with Animoto
Select
A storyboard template or start from scratch
Upload
Your photos and video clips or select from our getty images stock library
Personalize
By changing colors, music, and text, and adding your logo
Produce and share
Your promo video
Frequently asked questions
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