A/B testing to prove what works on Facebook
Jane Goodall Institute was easily able to create a square and landscape version. With Animoto, creating iterations of videos makes testing video content on social very easy. The square video outperformed the landscape video, getting 2x more likes and 3x more shares. This is no surprise when you consider that over 90% of Facebook’s daily users log into Facebook on mobile devices and square is a format that stands out on mobile.
The Jane Goodall Institute team definitely saw the square video as a success, with 500 shares, nearly 2,000 reactions, and 28,000 views. Ashley says, “We’ll definitely keep using products like Animoto to bring people into the JGI world in new and interesting ways."